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Disclosure

What we disclose, and why.

Short version: we tell you when we have a stake in something, and we do not pay for praise.

Testimonials

Testimonials on this site reflect individual experiences, and results vary by context. Unless explicitly stated otherwise, we do not compensate anyone for a testimonial.

Client outcomes

Where we publish a number, it comes from a real engagement and is shown with the sector and year it came from. Clients are anonymised unless they have agreed to be named. We do not publish figures we cannot attribute.

Data handling

We minimise data movement, prefer in-tenant models where possible, and log inference paths so decisions stay auditable. We do not sell your data or share it with third parties without explicit permission.

Conflicts of interest

If we have a material connection to a product or provider we recommend, we disclose it clearly and offer non-affiliated alternatives where feasible.